As a kid, I used to collect ring-pulls from Pepsi cans to exchange for prizes like a pocket radio. Then harass customers in the shop for their silver foils from cigarette packets, which bought me silver-played wine goblets im my decadent days of youth. So it was easy to sympathise with go-getter John Leonard, the key protagonist of Netflix docuseries Pepsi, Where’s My Jet?

In the mid-Nineties, Leonard was a 21-year-old business student from Washington State who watched a TV ad for Pepsi Stuff (a major new campaign to challenge market leaders Coke featuring anyone from Cindy Crawford to John Lee Hooker) and saw a massive opportunity.

He took the image of a $23m Harrier jet with 7,000,000 points beneath it as a legitimate offer, which he duly accepted and devised a clever strategy to collect on with the help of successful investor and climbing buddy Todd Hoffman.

Amar Patel