Keeping an open mind

by Amar Patel in ,


It's easy to knock Aviva Studios. Long delayed and well over budget, emblematic of the much-maligned Northern Powerhouse, some fear it's a catalyst for further gentrification in Manchester and an inaccessible vanity project solely for the elite. If you’re up to speed, local publication The Mill ran a useful report earlier in 2023.

But watch the recent Imagine special and the potential of this place as both a collective experiment and invitation will come through. The team at Factory International, some of whom I have worked with, are trying to get to a stage where unconventional, exciting, large-scale work is pioneered in Greater Manchester throughout the year (not just during MIF) together with local artists of different ages and backgrounds and other members of the community.

How can the building and the organisation help to facilitate that? To what extent can the making of culture here be collaborative and equitable? Who gets to be 'creative'? How do you balance big ambition as a world-leading cultural enterprise with the need to offer value for money locally and appeal to different communities across the region? Are they willing to adapt without prodding by the public?

The Matrix-inspired Free Your Mind – conceived by Danny Boyle, Boy Blue, Es Devlin and Sabrina Mahfouz among others – is as spectacular a proof of concept as you will see in an arts venue.

It all began to make sense for me when I saw the gleeful faces of young students from the School of Digital Arts (SODA) at Manchester Metropolitan University as their work was projected above performers during the show. It could be a significant moment in their careers and anyone who comes through the in-house Factory Academy.

A scene from Free Your Mind at Aviva Studios in Manchester featuring a catwalk with projection above

Similarly, the sense of civic pride and purpose felt by members of the Factory Assembly as their vision for a people's photo exhibition becomes a reality on the walls and floors of this once bare and unfamiliar space.

I wasn't able to get up north to watch Free Your Mind in the flesh but we can all experience it another way when BBC2 broadcasts a performance on Sunday 31/12 at 6.55pm. Critics and audiences have raved about it.

Fingers crossed, they run a second season. The building and city are integral to the performance though. So prepare to make the trip, Londoners.

PS In the wake of Sault’s extraordinary live debut in London – an immersive, multidisciplinary presentation that defied pragmatism and blew minds with its scale – I think the time has come to reassess what live performance looks like. Time to dream bigger.



Amar Patel

Champion sound

by Amar Patel in ,


Let’s acknowledge this up front. I can’t think of another TV series that looks or sounds like Champion. You might hear someone kickin’ a 16 on Top Boy. Feel the instant island warmth of likkle patois in the dialogue of a Small Axe special. Or find Mood and appreciate how financial insecurity and fear of failure are tightly bound up for aspiring musicians, and how race and gender influence their chances of success.

But to take us into the heart of Lewisham borough (my home) and examine sibling rivalry in the music business through the lens of a fragmented British Caribbean family feels fresh, immersive and long overdue.

Read More


Amar Patel

Jet set

by Amar Patel in


As a kid, I used to collect ring-pulls from Pepsi cans to exchange for prizes like a pocket radio. Then harass customers in the shop for their silver foils from cigarette packets, which bought me silver-played wine goblets im my decadent days of youth. So it was easy to sympathise with go-getter John Leonard, the key protagonist of Netflix docuseries Pepsi, Where’s My Jet?

In the mid-Nineties, Leonard was a 21-year-old business student from Washington State who watched a TV ad for Pepsi Stuff (a major new campaign to challenge market leaders Coke featuring anyone from Cindy Crawford to John Lee Hooker) and saw a massive opportunity.

He took the image of a $23m Harrier jet with 7,000,000 points beneath it as a legitimate offer, which he duly accepted and devised a clever strategy to collect on with the help of successful investor and climbing buddy Todd Hoffman.

Read More


Amar Patel