One of my great laments about the world is the need for connection. It goes like this: "We are closer together than before, yet further away than we've ever been." In other words, the technology we are tethered to allows us to regularly reach out to our nearest and dearest … but we rarely do. Why? Is it the pace of modern life? Have we taken each other for granted? Or is it simply about survival, a ruthless focus, an exclusion of everything but the here, now and new? Picture that random Facebook comment you get from the friend you've been trying to ring for weeks. An 'interaction', in social marketers' parlance, is the weakest of connections.

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